On August 20, 2025, Cracker Barrel unveiled its first major logo redesign in 48 years, shifting from the iconic image of an elderly man by a barrel to a sleek, text-only design. CEO Julie Felss Masino defended the change as a strategic move to modernize the brand and attract younger diners amid declining sales, while preserving elements like rocking chairs and biscuits. However, the overhaul has triggered fierce online backlash, with social media users labeling it a "woke" erasure of nostalgia, leading to calls for boycotts and widespread criticism from influential accounts.
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